Low-Latency Traffic Intelligence for the Modern Highway System

Near real-time alternative to HPMS. Continuous, high-frequency mobility data from hundreds of millions of sensors — delivering CONUS-wide coverage with time-of-day resolution.

The Problem

Government HPMS relies on sparse primary sensors, periodic manual and automatic counts, statistical expansion, and smoothing models. The result: annual averages released on 12–18 month cycles.

Sparse sensors
Periodic counts
Statistical expansion
12-18 month lag

Our Approach

Hundreds of millions of consumer GPS sensors provide continuous sampling across CONUS. Anonymized, aggregated, and delivered with approximately 4-day latency — resolving traffic volumes by time of day, day of week, and vehicle type.

3B+
Daily GPS observations
~4 day
Data latency
CONUS
Contiguous U.S. coverage

Head-to-Head

Cohort Atlas vs HPMS 2023

MetricCohort AtlasHPMS 2023
Latency ~4 days~18 months
Spatial Resolution Road-segment levelHPMS section-level
Temporal Resolution Hourly / time-of-dayAnnual averages (AADT)
Update Cadence WeeklyAnnual
Vehicle Types Passenger, freight, fleetCombined total only
Coverage All public roads (GPS-derived)Federal-aid highways primarily
Confidence Scoring Per-estimate confidence intervalsNot provided
Time-of-Day Resolution Full 24-hour profilePeak-hour factors (modeled)

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